This is your consumer funnel's pulse: who shows up, who asks for a quote, who finishes, and who walks away. Every number is from your own Amplitude.
Pulled live June 10, 2026 · window March 11 to June 9 (90 days) · www.costcoquote.com · counts are unique people
Small-group employers who typed their name, email and company into page 1, then saw plans and prices and left. They asked you for a quote and told you who they are. Whether that page-1 data is being stored today is the open question for your team; if it is, this list already exists.
Every segment, step by step. The grey text on each row is the people lost at that step.
| Step | People | Lost at this step |
|---|
The measured window is 90 days (March 11 to June 9); month and day views are that window divided down, so they are averages, not separate pulls. Segment audiences overlap.
What the click data says about the form itself.
| Signal | Per quarter |
|---|
The Next-button total spans both quote flows (the click events carry the button's identity but mostly not the page). A click that "went nowhere" includes validation rejections and frustrated re-clicks; it is not 15,000 distinct people. Of the minority of dead clicks that do name a page: the large-group landing page leads (282), then the census upload dialog (231), then the alert page of the individual flow's life-event wall (172).
Pick a segment. Unique people per month; location is IP-based, so shares are approximate.
| State | People / mo | Share | Leads / mo |
|---|
Arithmetic on your own funnel, not a forecast. The two money inputs are yours to fill in: we don't guess your close rate or your deal value.
Use the segment's own numbers: a large-group close is worth a different amount and closes at a different rate than a small-group one. Scenario lead counts are measured people from the 90-day window above; rows marked "if" apply a stated assumption to a measured base.
